Consumerism drives America's economy. Our lives are filled with mass-produced items made by familiar brand names. And while the vast majority of these brands are recognizable, very few rise to the level of brand loyalty ...
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I've written about Jeep's genius move in 2020 to produce a Super Bowl commercial featuring a throwback to the 1990s with Bill Murray reinacting scenes from Groundhog Day. But did you know that this an actual marketing s ...
Road-tripping in a Jeep is a must-do, at least once, for every family that owns one of these iconic rigs. Getting out and about through a road trip is more than simply taking advantage of the healthy benefits of sunshin ...
Today, when people hear the word “Jeep,” they think of a sporty four-wheel-drive offroading machine. However, do people stop to think about how Jeep got its name? Like most legacy brands with storied histories, The stor ...
He has no email. He has no agent. He has no cell phone. So, how in the world did Jeep succeed in contacting Bill Murray and, more importantly, convincing him to participate in a Super Bowl ad . . . only a few months awa ...
President Dwight Eisenhower famously stated that the Jeep 1/4 –ton military utility vehicle was “one of three decisive weapons the U.S. had during WWII.” He is also quoted as saying the same thing but that it was ...